Like many social networks, Facebook Ad Manager is designed with the goals of your campaign in mind. The Ad Manager is far from the only tool you need to run a Facebook ad campaign. According to Facebook, the Ad Manager should be your starting point for placing ads on Facebook, Instagram, Messenger, and audience networks.
In short, the Facebook Ad Manager platform is a one-stop shop for Facebook, Instagram, and Messenger advertising. It allows you to create ads, manage ads on your social platforms and track the performance of your ad campaigns. If you are interested in Facebook ads, the Ad Manager can be a confusing place, so we will guide you through the features of the Ad Manager and explain how to get started.
Before you can start advertising your products and services on Facebook, you must have a Facebook Business Page and Facebook Ads Manager. If you have not set up a Facebook advertising account, you cannot access the Ad Manager.
The valuable features of Facebook Ad Manager are:
Create ads: With Ads Manager, you can use ad creation to design your ads in a step-by-step process. When you create your ad, you choose the marketing objective, the people you want to reach, the places to show your ad, and the ad format.
Manage ads: In Ads Manager, you can edit settings – such as audience, a budget, and placements –across many ads and create copies of your ads by duplicating them.
Measure results: View up-to-date data on the performance of your ads and schedule reports. You can view results at the account level to a high-level view of how all your campaigns are doing, apply breakdowns to see the metrics you care about and create or schedule ad reports.
The Facebook Ad Manager generates the desired account and guides you through your first ad campaign setup. To get started, log in to Facebook and select "Create ad" from the top right-hand drop-down menu. Click the hamburger icon to display Facebook advertisement options like Ad Manager, Power Editor, Ad Account Settings, and more.
If you want 91% of marketers to reach their audience with Facebook ads, the way to do that is through Facebook Ad Manager Power Editor. Whether you hire an ad agency or a linear agency to handle your Facebook ad campaign management, it's beneficial to be familiar with the Ad Manager and Facebook's self-service ad platform.
In the Assets section of the main Ad Manager menu, you have easy access to all the important assets you can use to create your ads including the stored target audience, ad alignment, used images, Facebook pixels, and more. You can create images and ads directly on your Facebook page or in an extended post and if you want more detailed targeting options, you can create them in the Facebook Ads Manager. Another cool feature of Facebook Ad Manager is that it allows you to edit multiple Facebook campaigns and ads simultaneously to run ads.
In addition to the campaign-level metrics you see in your Facebook Ad Manager, you can also break down your ad results into additional aspects via the break-down menu. You can familiarize yourself with your Facebook Ads Manager campaign ads and ads to provide more detailed information such as results, time, and demographic breakdown. Using the Ad Manager, you can divide ad reports into ad sets or individual ads to get a closer look at ad performance.
We define Facebook Ads Manager as a specialized ad tool that helps in creating, developing, and monitoring various marketing campaigns on Facebook. Advertisers can use this tool to upload their Facebook advertising campaigns, set budgets, and monitor results. As mentioned above, Ad Manager is one of the assets in the general Facebook Business Manager platform.
Conclusion
This post explains how to use the Facebook Business Manager to run Facebook ads for customers. It covers the basics of how to set up and navigate the Facebook Ads Manager account so you can stand in front of an audience interested in what you're doing. If you have any quarry then feel free to contact us.